Why AVEENO Baby?
Naturally Nourishing
AVEENO scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal.

ACTIVE NATURALS colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby’s skin soft, smooth, and naturally healthy looking.

Proven Effective
AVEENO Baby formulas are both gentle and effective.

The baths and lotions formulas with natural oat moisturize, condition, and protect even the most delicate, sensitive skin.

Pediatrician Recommended
AVEENO Brand has been pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.

Treating and Alleviating the Symptoms of Eczema
Taking good care of your baby’s skin is crucial.

Here are some tips:

Try to keep your baby’s skin from becoming too dry.

Talk with the doctor about how often to bathe your baby.

Many experts now believe that daily bathing can be helpful for babies with eczema.

Just don’t make the water too warm, because very warm water dries out the skin faster than lukewarm water.

Use a mild cleanser, and wash and shampoo your baby at the end of the bath so your baby isn’t sitting in soapy water.

As soon as you get your baby out of the tub, pat his or her skin dry (don’t rub), then promptly apply a liberal amount of moisturizer or emollient – an ointment, cream, or lotion that “seals in” the body’s own moisture.

Allow your baby’s skin to breathe (and not become overheated) by dressing him or her in smooth natural fabrics, like cotton.

Avoid wool and other scratchy materials, which can irritate very sensitive skin.