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Jo’s trust #smearforsmear campaign

Jo’s trust is the only UK charity which dedicates itself to women affected by cervical cancer and cervical abnormalities. Every year, Jo’s trust campaigns for women to be increasingly aware of the symptoms of cervical cancer and the need to have regular smear tests. This year the Cervical Cancer Prevention Week will take place between 22-28 January and Jo’s Trust will kick start the week with their successful #smearforsmear campaign.

The charity is encouraging people to put on their favourite lipstick, give it a good smear across your Jface and take a selfie – share your #smearforsmear across social media with the hashtag and nominate a friend. The campaign will begin at 11 am on Sunday and has successfully reached many thousands of women in previous years.

Why is it so important? Well the statistics speak for themselves;

‘Every year in the UK, around 3,000 women will be diagnosed with cervical cancer and cervical cancer is the most common cancer in women aged 35 and under.’

‘3 women will die a day from it yet 75% of cervical cancers are prevented by cervical screening (smear tests) and statistics show that 1 in 4 women do not attend this potentially life-saving test’.

The #smearforsmear campaign primarily aims to encourage women to attend their regular smear test, it also offers advice and support if they have any worries about the test or the result. Crucially and perhaps most importantly the charity is a huge support network for women who are facing the realities of a cervical cancer diagnosis.

So talkhealth community – share your #smearforsmear this Sunday

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